Rushing
Elevating A Net Zero Powerhouse
How do you communicate the ROI of love in an industry known for being logical, masculine, and rigid? Rushing, a Seattle-based MEP firm, was falling behind in the market despite their best-in-class, human-centered services because they didn’t know how to communicate their key differentiator: love. We dove into the world of MEP to understand what would make their unique offering worth believing in.
The Work:
BRAND STRATEGY
BRAND STORY
BRAND IDENTITY
WEBSITE DESIGN
The Opportunity
A transformative leader in the sustainable engineering space, Rushing knew at their core who they were. Committed to people and the planet first over profit, Rushing was intent on impacting the world for a better future. They were in tune with the emotional human experience while delivering high-caliber design solutions. However, their brand reputation did not accurately portray these aspects and it was costing them opportunities and projects - it was time to give them a brand that helped them shine.
Rushing breaks the mold as a woman-owned engineering firm in a male-dominated industry. After a few days under the hood, we saw that Rushing was built from the ground up with dedication, strength, kindness, and putting humans first.
Rushing infuses heart and passion into a traditionally cold and transactional industry. The results are more than just a warm and fuzzy feeling. Their application love (along with top-tier expertise and innovation) directly impacted their project’s success, people’s well-being, and our planet’s health. They needed a brand that captivated the world to tell that story.
The Approach
We wanted to show “the Rushing difference” in a way that makes an impact just like every project that comes through Rushing does.
We set out to emulate their bold personality, unparalleled industry expertise, heart of gold, and unmatched passion to transform through design. Combining a fresh, contemporary look with bold, energetic colors the team illustrated their vibrant identity.
Recreating their logo and establishing a fresh color palette brought new energy into Rushing. The team laced their passionate strategy into every avenue of the elevated brand identity to reestablish Rushing as a beacon for transforming the industry and the world around us.
The Solution
The Outcome
A brand story that communicated the ROI of love in a way that differentiated them in the market and captivated an audience.
A design system that emulated their vibrant and loving personality without losing credibility.
An enhanced website experience to reinforce their expertise, craftsmanship, and passion.
A renewed sense of confidence and potential.
