Hi, I’m Cara Rodgers
An award-winning strategist for brands navigating their most defining moments.
Good strategy starts with good questions. I've got a lot of them.
With 5+ years in the industry, I’ve led positioning, narrative, and creative strategy for brands across tech, hospitality, wellness, and beyond.
I’m known for turning complex moments of change into clear, inspiring strategies that rally teams, embolden design, and resonate with audiences. Clients trust me to bring fresh energy, sharp thinking, and a collaborative spirit that makes the process as inspiring as the outcome.
Outside of work, you’ll likely find me exploring creative outlets like pottery or voice acting, recharging outdoors, or unwinding with a book and tea in hand.
Services
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Consumer Research Moderation (virtual & in-person)
Competitive Analysis & White Space Mapping
Market Research & Trend Analysis
Research Synthesis
Key Insights & takeaways Deck
Personas
Customer Journey Mapping
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Brand Positioning
Brand Strategy
Vision, Mission, Purpose
Core Values
Brand Architecture
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Naming
Visual Identity Creative Brief
Awards & Recognitions
I believe the best work comes from environments that are collaborative, kind, and intentional. If that sounds like you, let’s get in touch!