Seer Interactive
Set fire to your assumptions
When most people think of SEO, they think about metrics, data, and automation. But Seer Interactive takes a different approach. They see data combined with compassion as the ultimate tool for uncovering the truth. At a time when the truth has never been more confusing or coveted, Seer Interactive knew it needed to solidify its role as the leader in technology and truthtelling- the problem was everyone still saw them as just an SEO shop.
The Work:
BRAND STRATEGY
BRAND STORY
BRAND IDENTITY
WEBSITE DESIGN
The Opportunity
Seer Interactive is a digital marketing powerhouse built from the ground up by Wil Reynolds, an industry leader known for his passion to disrupt and challenge the status quo. For the past 21 years, Seer has been committed to guiding clients, the industry, and the world toward contagious impact. Most brands say they do good in the world, but few are courageous enough to live and breathe this across every element of their business like Seer.
Seer worked hard to create a legacy of vast, best-in-class services but over time their success also meant their brand had become fragmented and siloed instead of telling a concise, unifying message. As they evolved from a start-up to a mid-sized agency, Seer knew they needed to dive back into the heart of who they are and create a story that re-aligned their purpose and united employees.
After conducting a deep discovery process with their key stakeholders, it became clear that everyone at Seer was driven by a passion to pursue, share, and speak the truth, no matter what.
While most other agencies tried to hide mistakes, Seer was the first one to bring up the imperfections to clients.
While others covered up reality to be more appealing, Seer worked relentlessly to uncover the truth for their clients.
This was their secret to unlocking the potential of businesses, people, and the community.
The Approach
Seer Interactive’s strategy took the undercurrent of values of truth, altruism, and kindness that were already woven throughout the company and unified them into a story that guided them forward. While individually excellent, Seer’s services told an even stronger story together. We helped Seer create a new story that showed how Seer’s services guide clients to success by uncovering the truth, harnessing it to build a customized plan, and constantly improving to maximize impact. With this new story, Seer Interactive was able to reposition as a digital marketing agency that harnesses compassion, data, and technology that make their mark on communities.
To better visualize their brand beliefs, we centered the creative direction around the idea that when we let the truth speak, no matter what, we can set fire to our assumptions.
The Solution
The Outcome
A brand story that solidified their leadership in using data to tell the truth and united their services into one concise, clarifying narrative.
A design system that balanced sophistication, disruption, nostalgia, and innovation.
An enhanced website experience to reinforce their expertise and collaboration.
A renewed sense of collective purpose and direction.
