The Brook Kitchen + Bar
Warwick’s idyllic destination for sea fare, drinks, and a gathering place for all.
The Work:
NAMING
BRAND IDENTITY
The Opportunity
Hotel food & beverage experiences can be more than a hotel amenity— it can be its own desirable destination.
Our goal was to craft a new name and experience for The Loom Hotel’s food & beverage program that turns guests into locals and locals into friends.
The naming discovery process explored 100+ different name options and narrowed down to a top ten recommendations based on tone, relevance, uniqueness, and ownability in the space.
OUR NAMING CREATIVE FILTERS
Compliment & reinforce The Loom Hotel’s new story rooted in heritage, artistry, and culture.
Draw inspiration from Warwick’s local topography, culture, and history.
After review with their key stakeholders, it became clear that one name in particular stood out - The Brook Kitchen and Bar. Inspired by an iconic waterfront view, the name sparked a story and brand identity that put a spotlight on the premier dining destination with a stunning riverfront setting.
The Approach
On the banks of the Pawtuxet River and rooted in a history built by revolutionaries, visionaries, industrialists, and the everyman, The Brook Kitchen + Bar is Warwick's idyllic destination for sea fare, drinks, and a gathering place for all. Located at The Loom Hotel in the heart of Pontiac Mills, guests can explore the preserved heritage of our interiors and immerse themselves in the outdoors, surrounded by nature, while enjoying curated menus crafted to perfection.
Wherever your journey takes you, near or far, The Brook is a destination to visit time and time and time again.
The Solution
The Outcome
A brand name and story that solidified and elevated the restaurant from a hotel amenity to a bespoke destination worthy of it’s own name.
A design system that reflected the industrial aesthetic of The Loom Hotel and honored its place on the banks of the Pawtuxet River.
An enhanced menu to showcase a higher level of craft and seafare.
An invitation for travelers and locals to enjoy this beacon for gathering.